Our story
Our story
Our story
About Our Company
About Our Company
About Our Company
We believe teaching is special and should feel personal — so we built the tools tutors need to truly help students progress.
Empowering Tutors with the Tools of Tomorrow
At SmartSelf, we believe great teaching is personal, never one-size-fits-all. Our mission is to help tutors deliver support through cutting-edge, personalised technology so students feel understood, stay confident and progress.
We believe great teaching is personal, never one-size-fits-all. Our mission is to help tutors deliver support through cutting-edge, personalised technology so students feel understood, stay confident and progress.
Trusted by the world’s most innovative educators
Our Success By The Numbers
Our Success In Numbers
A snapshot of SmartSelf’s growth and momentum so far.
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Students supported
Trusted by tutors to help students build confidence and keep progressing.
%
Tutor satisfaction rate
Tutors love how easy it is to deliver more value, support and learning to their students.
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Quizzes completed
Driving consistent student practice across thousands of adaptive quizzes.
Our Company’s Values
Check out the principles that guide how we build, think, and grow.
Faster student progress
We believe learning should lead to meaningful progress over time.
Faster student progress
We believe learning should lead to meaningful progress over time.
Tutor growth and stability
We believe tutors should have the tools to grow with confidence and stability.
Tutor growth and stability
We believe tutors should have the tools to grow with confidence and stability.
Support for everyone
We believe personalised learning support should be accessible to everyone.
Support for everyone
We believe personalised learning support should be accessible to everyone.
Meet Our Team
The people behind SmartSelf’s vision for modern learning.
The people behind SmartSelf’s vision for modern learning
Saad Hussain
Founder & Chief Executive
Zakaria Akram
Head of Operations
Sarah Williams
Head of Advisory Board
Sarah Williams
Chair of Board Members
Mark Cuthbert
Strategic Consultant
Mark Cuthbert
Chair of Board Members
Harry Bryant
Educational Advisor
Harry Bryant
Chair of Board Members
Amelia Cliffe
Head of Product Design
Amelia Cliffe
Chair of Board Members
Stany Jude
Head of Software Engineering
Mohammed Ibrahim
Head of Growth & Marketing
What Our Users Say…
What Our Users Say…
Helping tutors deliver stronger support, keep students consistent between lessons, and drive real academic progress.
Check out some reviews from tutors already using our platform
It’s a total game-changer for my tutoring so far.
SmartSelf keeps students practising between lessons with structured revision and quick quizzes. Results improved without me chasing.
Aisha K
GCSE Maths Tutor
My students are finally consistent outside sessions!
The daily practice flow makes revision feel simple and focused. I’ve seen more confidence and fewer gaps week to week.
Ryan M
Science Tutor
Parents noticed the difference within the first month.
Students stayed on track between lessons and came in more prepared. It’s helped me retain families much more easily.
Hannah R
Private Tutor
It’s like having support running in the background.
Students get help when they’re stuck, so I’m not replying to the same questions all evening. Massive time saver.
Imran S
Tutor & Mentor
The progress has been way easier to see and manage.
I can tell who’s engaging and who needs a nudge. It’s improved accountability without adding admin
Sophie L
Tuition Centre Tutor
Our tuition centre runs smoother with this in place.
Students practise more, staff spend less time repeating basics, and lessons move faster because everyone’s prepared.
Mohammed I
Tuition Centre Owner
Students feel more confident going into lessons now.
They come with questions that actually matter, not confusion from missed revision. The momentum is the biggest win.
Ellie P
English Tutor
It helps me deliver more value without working more hours.
Students stay supported between sessions, and I can focus lessons on high-impact teaching instead of recap every time
Dan J
GCSE Tutor
This made my tutoring feel more professional instantly.
Having everything in one place improved the experience for students and parents. It’s helped my brand a lot.
Zara N
Maths Tutor
It’s like having support running in the background.
Students get help when they’re stuck, so I’m not replying to the same questions all evening. Massive time saver.
Imran S
Tutor & Mentor
The progress has been way easier to see and manage.
I can tell who’s engaging and who needs a nudge. It’s improved accountability without adding admin
Sophie L
Tuition Centre Tutor
Our tuition centre runs smoother with this in place.
Tuition Centre Owner
Mohammed I
Tuition Centre Owner
It helps me deliver more value without working more hours.
Students stay supported between sessions, and I can focus lessons on high-impact teaching instead of recap every time
Dan J
GCSE Tutor
Students feel more confident going into lessons now.
They come with questions that actually matter, not confusion from missed revision. The momentum is the biggest win.
Ellie P
English Tutor
It helps me deliver more value without working more hours.
Students stay supported between sessions, and I can focus lessons on high-impact teaching instead of recap every time
Dan J
GCSE Tutor
It’s a total game-changer for my tutoring so far.
SmartSelf keeps students practising between lessons with structured revision and quick quizzes. Results improved without me chasing.
Aisha K
GCSE Maths Tutor
My students are finally consistent outside sessions!
The daily practice flow makes revision feel simple and focused. I’ve seen more confidence and fewer gaps week to week.
Ryan M
Science Tutor
Parents noticed the difference within the first month.
Students stayed on track between lessons and came in more prepared. It’s helped me retain families much more easily.
Hannah R
Private Tutor
It helps me deliver more value without working more hours.
Students stay supported between sessions, and I can focus lessons on high-impact teaching instead of recap every time
Dan J
GCSE Tutor
This made my tutoring feel more professional instantly.
Having everything in one place improved the experience for students and parents. It’s helped my brand a lot.
Zara N
Maths Tutor
It’s a total game-changer for my tutoring so far.
SmartSelf keeps students practising between lessons with structured revision and quick quizzes. Results improved without me chasing.
Aisha K
GCSE Maths Tutor
My students are finally consistent outside sessions!
The daily practice flow makes revision feel simple and focused. I’ve seen more confidence and fewer gaps week to week.
Ryan M
Science Tutor
Parents noticed the difference within the first month.
Students stayed on track between lessons and came in more prepared. It’s helped me retain families much more easily.
Hannah R
Private Tutor
Read Our Recent Articles
See how SmartSelf is revolutionising tutoring — with fresh ideas, real insights, and practical stories from the world of learning.
See how SmartSelf is revolutionising learning and education.
Apr 14, 2026
Our student insights tool designed to help tutors understand progress without the guesswork.
Apr 4, 2026
Our pass prediction tool designed to keep students motivated to reach their goal.
Mar 30, 2026
Your personalised 3D avatar — built around you to support students beyond the lesson.
No Commitment
Launch your app in 30 minutes!
We handle the setup and guide you through it, so getting started feels simple from day one.
Your Dedicated Expert
No Commitment
Launch your app in 30 minutes!
We handle the setup and guide you through it, so getting started feels simple from day one.
Your Dedicated Expert
No Commitment
Launch your app in 30 minutes!
We handle the setup and guide you through it, so getting started feels simple from day one.